The Olympics - you can hardly miss them. They're said to have cost more than government cuts in the welfare budget and with the rows over security, Zil lanes, empty seats and the ruthless protection of the Olympic brand it's perhaps too easy to forget that the purpose of all this is the essentially trivial pursuit of sport. Have we come to demand so much from modern sport that we've forgotten its true purpose and value? As the cost of major sporting events like the Olympics has escalated we demand and expect more of them; to make us better, healthier people, to promote social inclusion, contribute to the economy and even peace among nations. That all may sound farfetched from the comfort our or sofas and our ever expanding waistlines, but it's worth recalling that morality is at the core of the spread of modern sport around the world. Pierre De Coubertin, founder of the Olympic Movement, was one of many who thought sport was morally improving - a way of shaping character, transmitting values and challenging anti-social behaviour. "Play up and play the game" feels a long way from the mores of the modern professional footballer, but even here, can we still see the faintly beating heart of the morality play that makes sport so compelling - with its themes of challenge, defeat and redemption? Or in the era of professional corporatized sport is that a hopelessly romantic notion that has fallen victim to the win at all cost Nietzschean Ubermensch? What exactly is the moral value of sport?
Source: http://www.bbc.co.uk...rammes/b01l7wtw
I would say there is none.
The row over empty seats is clear. Privileged people were given tickets, tickets they clearly did not want, whilst the average Joe couldn't get their hands on them. People who have technically already paid for the Olympics through tax money, aren't being given the right to be at the Olympic events to cheer on Team GB.
And don't get me started on how the Olympics is the Orwellian 1984 lottery of today. Just go to the BBC website and have a look at its front page. It's not as bad today, but earlier on in the week, the Olympics completely dominated the page, pushing important news articles down. Articles on Syria were nowhere near the top. In fact, many of the non-Olympic articles were pushed well below the top portion of the screen. BBC News 24 practically aired nothing but the Olympics, to the detriment of other news. Why? What purpose did it serve? The BBC already has outlets devoted to the Olympics; it doesn't need the News Channel to focus on it.
Edited by Wolf O'Donnell, 03 August 2012 - 02:29 PM.